PropTech companies processing tenant data, building access logs, occupancy analytics, and smart sensor data face GDPR obligations that most property companies underestimate, and enterprise real estate clients run thorough privacy assessments before procurement.
Key takeaways
- Tenant data, access control logs, and occupancy analytics are personal data under GDPR
- Smart building sensors and IoT devices can trigger DPIA requirements and systematic monitoring obligations
- Enterprise real estate clients and property managers run privacy assessments before procurement
- Your DPO has led privacy programs across 100+ organizations including companies handling complex IoT and sensor data
Why PropTech privacy is different
PropTech companies collect data that many property businesses don’t think of as personal data: building access logs, occupancy patterns, energy usage linked to units, CCTV footage, visitor management data, parking records. Under GDPR, all of this is personal data if it identifies or can identify an individual.
Smart building platforms using IoT sensors, beacons, and connected devices create continuous data streams that can amount to systematic monitoring of individuals. Where this forms part of your core activities, it can trigger the GDPR DPO requirement.
Enterprise real estate clients, property management companies, and commercial landlords increasingly require privacy compliance from their PropTech vendors before procurement.
What we handle for PropTech
- DPO appointment and notification to the supervisory authority (where applicable)
- Tenant data privacy frameworks
- Smart building IoT data compliance (sensors, beacons, connected devices)
- Access control and visitor management data protection
- Occupancy analytics and behavioral monitoring compliance
- CCTV and surveillance data frameworks
- Enterprise deal support for property management and real estate clients
- Vendor risk management for IoT providers, cloud platforms, and analytics tools
- Cross-border data transfers for international property portfolios
- AI compliance for predictive maintenance, occupancy optimization, and building automation
Regulations
GDPR, UK GDPR, CCPA/CPRA and other US state privacy laws (Virginia, Colorado, Texas, and more), and property-specific data protection requirements. We cover 30+ jurisdictions worldwide, including Canada, Brazil, and China, with local counsel support where required. These rules apply wherever your company is based, to any company serving people in the EU or UK, not only European companies.
Investment
Most PropTech companies start with DPO Essentials (From €2,000 per month). See our DPO Cost Guide.